Sustainable Event Management of Flickerfest †Free Samples

Question: Discuss about the Sustainable Event Management of Flickerfest. Answer: Introduction Event managementrefers to themanagement of festivals, conferences, formal parties, ceremonies and so on. The main purpose of the event management is to involve the target audience in the program and give them satisfaction. The process of coordinating the event is known asevent management (Jones 2014). However, management of film festival is a good example of event management, which is associated with the social, economic and environmental sustainability. This study deals with themanagement of Flickerfest International Short Film Festival. This is a popular festival organizes in the Bondi Beach area of Sydney. The main purpose of this film festival is to expose the lifestyle and culture of the Australian people to the global environment. Analysis of the positive and negative impact of Flickerfest International Short Film Festival Film festivals leave a great impact on the cultural, social, political, economic and environmental factors of a specific country. Flickerfest international short film festivals leave a great impact on the geography of a country. It influences the economy, culture and social lifestyle of the people as individuals from different countries take part in this festival. Social inclusion and cultural collaboration are the major two factors of the film festival (Davis 2017). People get an idea regarding the different cultures through showcased film. They learn the nature, principles, and values of different cultures through Flickerfest international short film festivals, as a result, cultural diversity takes place. On the other hand, the social interaction takes place during this festival as people from the different countries and different geographical regions come to close together and involve socially (Richards 2016). However, Flickerfest international short film festivals contribute more to the economy of Australia. This festival helps the local community grow financially. People come from different parts of the globe in this festival and execute an economic impact on the local community through their in-state expenditure. Visitors to this festival expense for food, entertainment, and lodging. This will help Australia to improve their economy. Flickerfest international short film festivals generated $14 million in Australia in the year 2017. This highlights that festival has a good contribution to Australian local community. Besides the economic and social sustainability Flickerfest international short film festivals have adopted environmental sustainability. However, ING Direct presents Flickerfest. Such ING Direct is painting the beach green by maintaining the environmental principles. Flickerfest international short film festivals organize a green show in every year. Flickerfest focuses on identifying and presenting the films, which provide ecologically and sustainable green message to the individuals. The festival director of Flickerfest said that they try to minimize their carbon footprint by providing a strong commitment to delivering green messages through their festival activities (If.com.au 2018). They present greenest festivals across Australia. Apart from the positive impacts, Flickerfest has some negative impacts on the social and economic status of Australia. Violence is one of the major negative impacts of the film festival (zdemir 2016). However, in Flickerfest film festival people from different age groups that are children to old aged people come. Hence, movies regarding the crime and violence leave a negative effect on the children. Therefore, some movies include scene regarding consuming alcohol or smoking, which influence the people negatively. This leaves a negative effect on the social lifestyle of the people. Therefore, a huge amount of money is required for the central, state government or film academics to organize Flickerfest film festival. This is a big economic loss for the country. Flickerfest film festival operates under governmental and non-governmental partners where the government takes the decision on behalf of the community and the non-government sponsors give shape this decision. Hence, such good go vernance and stakeholder involvement is effective to meet stakeholders satisfaction and the organizational goal through their collaborative work. Discussion of the aspects of operational management in the context of Flickerfest International Short Film Festival Operational management of an event includes stakeholders engagement to complete the entire operational process (Holm and Breiter 2017). In the context of Flickerfest international short film festivals, support from the local stakeholders play a crucial role in the success of such event. Film festival crates vibrancy as well as the happening image of the city. On the other hand, Flickerfest short film festivals develop the profile of Australia and deliver it to the people through the media. Hence, it is crucial for the government and the city authority to support and provide the essential infrastructure to organize such film festival. Flicker fest is an eminent international film festival and one of the leading festivals of Australia. Many governmental and non-governmental stakeholders are involved in organizing Flickerfest international short film festivals. Flickerfest is grateful to all the stakeholders who have given their valuable time and trust in order to grow the art and cultu re and to broadcast it globally (Flickerfest.com.au 2018). The sponsors of Flickerfest international short film festivals motivate the target audience properly and increase their interest in this artistically field. The team members of Flickerfest film festival come from different departments and have significant contribution in organizing this festival. Bronwyn Kidd is the director of Flickerfest has much knowledge in short film festivals as she has participated in many popular international film festivals. The major partners and sponsors of Flickerfest include canon, Sae Qantam, European Union, NSW, virgin, Sydney city of film, iceberg and so on. However, Australian Government Screen Australia is the major government sponsor of Flickerfest (Flickerfest.com.au 2018). Screen Queensland, Northern territory, and Lottery west are the major touring partners of Flickerfest. Apart from these stakeholders, they have media partners, food and beverage stakeholders and technical partners to complete their festival operation (Penn et al. 2017). However, to organize a film festival coordination is required between the marketing departments, filmmakers, sponsors, wineries and the technical team (Penn et al. 2017). In the context of Flickerfest festival, they have developed a primary framework to organize the festival. Therefore, the organizers need to identify the specific location for the festival. Flickerfest is organized at Bondi Beach of Sydney, which is a popular place of Australia and many visitors come here every year. However, the green signal from the government is required to organize a film festival. Flickerfest gets permission from the Australia government as Government Screen Australia is the prime government partner of their work. Good governance is required to organize a film festival as the government takes a decision as the behalf of the local community (Bez and Devesa 2014). In the context of Flickerfest festival as Government Screen Australia is their main regulatory body or government partner they get the green signal to organize the festival in Australia. The government takes a decision on the behalf of the local community and the non-government stakeholders support this decision. Law of the government is followed by Flickerfest festival to meet the requirement of the external stakeholders. On the other hand, by involving other stakeholders such as technical and management team they are able to meet the need of the audience, which is the prime stakeholder of Flickerfest festival. Such consumers satisfaction allows this organization to fulfill their business goal of meeting the need of the audience is the main objective of Flickerfest festival. Relationship of the Flickerfest International Short Film Festival with the principles of sustainability and Triple bottom line approach The main principle of the sustainability is to develop an economic, social and environmentally friendly business in the global market, which has the long-term outcome (Pires et al. 2016). Application of the triple bottom line approach will be helpful for Flickerfest festival to achieve the social, economic and environmental sustainability. However, social, economic and environmental sustainability are major three components of triple bottom line (TBL) approach. This approach helps an organization to generate a greater business value. Being sustainable is the main goal of any business. However, application of TBL will help Flickerfest festival to measure their degree of sustainability. Flickerfest festival needs to reduce the visit cost, which will increase the number of visitors. As a result, economic sustainability can be gained. Organization of film festival includes huge cost hence, it is important for Flickerfest festival to reduce their operating cost to enhance the economic sustainability in this event management. However, social sustainability needs to be developed in the film festival in order to meet the principle of TBL (Caraiani et al. 2018). In the context of Flickerfest festival, they represent cultural film festivals. Many people from the different parts of the globe come to participate in this festival as a result, a social bonding is created between the visitors belong from different cultures. People interact socially through this international film festival, which ensures the social sustainability. One of the most important aspects of Flickerfest festival is the distribution of the green message to the audience. By following the TBL framework the sponsors of Flickerfest festival understand that without developing an environmentally friendly event they cannot achieve the full sustainability. Th ey focus on the representation of films that deliver the green message. This is helpful for such event to apply the TBL framework successfully to achieve the sustainability. Conclusion The above piece of work highlights the event management in the context of Flickerfest festival. This is an international short film festival, which is associated with the social interaction and cultural diversification. However, this film festival creates a good environment to bring people close and this is effective to achieve social sustainability. However, such event contributes a good value to the economy of the local community. Application of TBL is beneficial to evaluate the role of Flickerfest festival in gaining social, environmental and economic sustainability. References Bez, A. and Devesa, M., 2014. Segmenting and profiling attendees of a film festival.International Journal of Event and Festival Management,5(2), pp.96-115. Blackman, D., Benson, A.M. and Dickson, T.J., 2017. 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